BERLIN SCHOOL TRAINING

LEADING FOR CREATIVE VALUE
IN PARTNERSHIP WITH THE AFRICAN CRISTAL FESTIVAL 2018

Creativity meets Tech: This unique two-day leadership program explores the paradigm shifts taking place in the creative ecosystem that are impacting leadership skill sets and driving new sources of value for all stakeholders. This mini-program is for the shapers, and navigators who want to lead their clients on new value-centric journeys.



GET YOUR DELEGATE PASS HERE!


DAY 1: CREATIVE LEADERSHIP & ECOSYSTEM LEADERSHIP

9:00AM – 10:30AM Welcome & Module I: PARADIGM SHIFTS AND ECOSYSTEMS
12:30PM – 2:00PM Working Lunch & Module II: HYBRID LEADERSHIP
5:00PM – 6:00PM End of Day Synthesis Session & Debrief

MODULE I: PARADIGM SHIFTS AND ECOSYSTEMS

As we enter the 3rd industrial revolution, business is surrounded by paradigm shifts that provide opportunity for disruption and innovation – for businesses agile enough to exploit this opportunity at a time of crisis. This is a world of bold decisions, risks and new platform based business models. Prosumers are the new norm as we move from inside out pipeline thinking to outside in value generation. This session explores the new skills sets, business models and the connectivity required for creative organizations to
thrive in an environment where audiences are flipping and we are starting to pay consumers to engage with our products.

MODULE II: HYBRID LEADERSHIP

This module explores agile leadership skills required by creative executives engaging in new hybrid styles of leadership – in response to external pressures such as consultancy, digital, tech, measurement, etc. To build new levels of trust with employees, clients and consumers leaders today need to be part Social Scientist, part Techie, part Consultant and part Accountant. Leaders need to become conduits of value, not just providers of products and services. This module helps executives develop a better understanding of both the new context and simple ways of measuring their effectiveness as leaders in that context, as well as generate an action plan for their own personal leadership development.


DAY 2: CREATIVE CONSULTING & CREATIVE VALUE

9:00 – 10:30 Module III (Creative Consulting)
12:30 – 14:00 Working Lunch & Module IV (Creative Value)
17:00 – 18:00 Action Road Map & Program Wrap Up

MODULE III: CREATIVE CONSULTING

As organizations realize that enduring value comes from creativity and innovation and leaders notice that creativity and innovation cannot be coerced from people, the skill of consulting is gaining both awareness and interest. The role of the consultant is to pay attention to the group and the process, so that the group can focus their attention on the ideas and issues on the ‘table’. In this module we will look into and use methods that:
Tap into the creativity that exists in any group of employees, no matter what level
Generate creative new ideas and knowledge knowing how to select a range of appropriate processes for the occasion
Instantly mobilize the structural creative and innovation capabilities of the organization to create value and solve problems
Leaders at all levels, in formal people manager roles and in matrix management roles, will generate benefits from by being better able to facilitate creativity and innovation in those they lead and those who report to them

MODULE IV: AI and Tech Forces

As part of the Paradigm Shift facing agencies, there are certain ‘Tech Forces’ that will inevitably shape our futures, and Creative Leaders need to be aware of their implications for value creation and organizational growth, both in terms of people and processes. On the program, we will explore the impact of Kelly’s 12 Forces as a framework for future scenario building. Becoming: Cognifying: Flowing: Screening: Accessing: Sharing: Filtering: Remixing: Interacting: Tracking: Questioning: Beginning. This allows participants to evaluate their business models and value propositions from a helicopter position, and better understand how to create future tech blueprints for their agencies.


TARGET AUDIENCE / WHO SHOULD ATTEND?

High potentials and senior executives Individuals managing other individuals or teams Individuals managing signifi cant budgets.

PROGRAM GROUP SIZE:

Up to 30 participants (per 1 instructor)

LANGUAGE OF INSTRUCTION:

English

PROGRAM INSTRUCTOR:

Stuart HARDY
Faculty Director, Executive Education
Berlin School of Creative Leadership, UK


For more information, please contact:
Julien MORALES – julien@cristal-events.com / T. +33 1 49 12 07 24