PROGRAMME

Africa as the cradle of humankind constituting a mosaic of peoples and communities, is culturally diversified even within states. It is difficult to talk about the African consumer using the singular form without fearing the consumer society as a synonym of uniformization.
Are local and international brands playing a role in preserving cultural identities and building a trust relationship ?
Considering the socio-economic challenges such as the informal economy, we should be afro-optimistic and keep on taking technological, digital and human leaps that will transform Africa !

Cultures, innovation, mobility and creativity are the watchwords of this edition!




Nabil HAMDAOUI
Event Planner & Office Manager
Emerging Business Factory

Edith BROU
Digital Manager, People Input
Co-Founder, Ayana Webzine
Influencer / Vice President, ABCI
& Founding Member, AKENDEWA
Ivory Coast

Udeme UFOT
Group Managing Director
SO&U, Nigeria
An M&C Saatchi Partner Agency

Mohamed LARAKI
Owner & CEO
Geomedia


Roy HADDAD
Director Middle East North Africa
WPP
& Chairman – JWT MEA

Florence DE BIGAULT
Director
IPSOS AFRICAP

Jean-Michel HUET
Partner
BearingPoint

Philippe PERDRIX
Managing Director
35°Nord, France


Maha AWAD
Senior PR Consultant for Africa
35°Nord, France

Yash DEB
Managing Director
Isobar, Kenya

Lionel ZINSOU
President
AfricaFrance
Former Prime Minister of Benin

Jon WILLIAMS
Chief Creative Officer
Grey Europe, UK


Gilles BABINET
Digital Champion
European Commission

Pauline DE CARDES
International Sales
& Marketing Managing Director
France Télévisions

Ahmed LASHEEN
Director of Strategy
& Corporate Excellence
Etisalat Egypt

Reda Zine-Eddine GHEBBI
New Media Director
MediAlgeriA


Valéry MARTIN
Group Account Director
Millward Brown / Kantar, Ivory Coast

René SAAL
Founder
ADWEKNOW

Arnaud ANNEBICQUE
Regional Business Director
Médiamétrie

Hicham MEKOUAR
Development & Strategy Director
Le Matin


Ilham BOUMEHDI
Deputy Managing Director
Hit Radio, Morocco

Isabelle MUSNIK
Founder, President
& Editor in Chief
INfluencia

Dr Elie NKAMGUEU
President
Club Efficience

Souleymane KHOL
VP Sales Marketing Distribution
& Revenue Management
Africa & Indian Ocean
Accor


Josiane FAUBERT
Founder
PICHA – Stock Photos of Africa
Gabon / USA

Bertrand TIOTSOP
Founder & CEO
Publicity and Design, Cameroon

Rania BELKAHIA
CEO
Afrimarket

Maria AIT MHAMED
Associate Manager
Bonzai Agency
& President – UACC, Morocco


Francis YAPOBI
Founder
Airshop, Ivory Coast

Kahi LUMUMBA
Founder & CEO
Totem Experience

Abdelmalek ALAOUI
CEO
Guepard, Morocco

Gaël CLOUZARD
Editor in Chief
INfluencia


Bassel MNEIMNEH
CEO Africa
WB Media, Morocco

Jérôme MOUTHON
Founder & Chairman
BUZZEFF MEA

Xavier DORDOR
Managing Director
CB News

INTERNATIONAL MOBILE EXPERTS WILL BE IN MARRAKESH ON MAY 11TH & 12TH

A new economy field is being consolidated on the occasion of African Cristal Festival during the Mobile sessions:

  • Mobile operators of the African continent with approximately 30 brands expected
  • Tech solutions developers from Europe and Africa
  • Digital and Mobile agencies
  • Creators and distributors of content
  • All this, with the support of the Mobile Marketing Association
  • More than 400 people are expected at the festival, to visualize the best African campaigns and to participate in different networking sessions.

    Mobile operators expected: Vodacom, MTN, Cell C, Djezzy, Mobilis, Ooredoo, Orange, Nexttel, Camtel Mobile, Moov, Koz, Mobinil, Vodafone, Etisalat, Ethio Telecom, Airtel, Libertis, Azur, One Touch, Tigo, Kasapa, Emtel, MTML, Safaricom, Celtel, Maroc Telecom, Meditel, Inwi, mCel, Vmobile, Glo Mobile, MTel, EMTS, Sonatel, Expresso, Tunisie Telecom.


    In partnership with:


    Have a look at the 2016 Speakers & Programme, 2015 Speakers & Programme & 2014 Speakers & Programme